Aim for eye catching photos – a picture tells a thousand words.
Have your property neat, tidy and clean before picking up the camera.
Turn every light on – yes, every single light.
When outside, have your back to the sun so light is shining on what you are shooting.
Limit the resolution to about 2400 pixels on the long side.
Do not provide images that are smaller than 1100 by 825 pixels, as this is the minimum size.
Please do not send .png or .pdf files or files with black or white borders around them, the websites reject them.
It is best to take mainly horizontal or landscape images as the websites have templates for the images that favour this orientation.
It is best to avoid panoramic shots as the picture frames provided by the websites do not allow for such images.
The overall width is not enough to show a decent panoramic image and it will therefore have no height.
Hold the camera firmly with two hands.
In this day and age, everyone has a camera at their disposal, be it a digital SLR, a digital compact or a phone camera. All of these take pretty good photos and to be frank, it is the capabilities of the person pressing the shutter button that makes the difference.
The key to attracting prospective tenants to your property is eye catching photos. At one end of the scale are the high-end photo shoots taken by the professional photographers with plenty of lights, camera and action; however with a little bit of thought you can take highly acceptable photos to portray your property in its best state.
Remember taking your time and going to a bit of trouble to get a good set of shots will enable you to use them over and over again. Once you have them on file you can wheel them out the next time your property is going to be vacant and you want to re-advertise. Having said that, we keep a set of the images on file should you wish to relist with us.
Firstly everything must be neat and tidy and clean. A little bit of dust here and there will not show up in a photo, but an unarranged set of cushions on a couch or a poorly made bed or unwashed dishes in the kitchen will definitely show up. So make sure the beds are made properly, the cushions neat the bath towels are hanging neatly and put away those odd and sods. Straighten up the chairs at the dining room table. Don’t leave tea towels hanging on the oven handle, hide that rubbish bin and toilet brush and put the toilet seat down. I think you now get the picture.
Lighting. Turn on every light you can find, yes all of them. Close the blinds about half way and don’t have a bright window in the middle of the background when you photograph a room. Cameras will ‘see’ the highlight of a bright window and try to compensate for the bright spot and therefore the rest of the room will appear much darker. If you tone down the highlight by closing the blinds about half way or setting the venetians to point the light at the roof instead of the floor it will help.
When outside. Kodak rule number one: Have the sun over you left shoulder, or the right one will do. Get the sunlight on the subject. You may be planning to spend a few hours at the house/unit so note where is the sun when you get there and where will it be in three or four hours’ time, and photograph accordingly. Again have a tidy up, get those wheelie bins out of the shot completely, pick up the garden hose and mow the lawn.
Hold the camera firmly. Hold the camera firmly, in two hands. Even brace yourself against a wall. If the camera senses a darker room it will slow down the shutter speed so by holding the camera firmly you are helping to avoid camera shake. And in such conditions take three of four shots of the same thing, and then use the best. The space on a camera card costs you nothing, but a good set of photos on the website is worth a lot. If you are having trouble fitting everything into the frame rotate the camera 90 degrees from horizontal to vertical, especially for bathrooms and kitchens, it is good to see the floor and the overhead cupboards.
What resolution is best. When you send us your images, send medium resolution images, that way I can enhance them, I worked as a professional freelance photographer for a long time and know a few little tricks but if the image is very low res there is not much any one can do to enhance it.