AllRentals was founded by Lou Martin in 2012 to assist the one million or so private property investors to access advertising services comparative to those enjoyed by letting agents across Australia. Since then the agency has grown to over 3,000 customers across the country.

In 2023 Lou stepped down from his role to retire and AllRentals was acquired by Refreshweb Group Pty Ltd. While no longer customer facing, Lou remains an integral part of the organisation and continues to work with AllRentals as a consultant where his skills and vision are very much enjoyed, to the present day.

Refreshweb Group CEO Nick Buick founded one of the very first online agencies back in 2005, and as an experienced software developer and licenced agency principal, with a career spanning almost 3 decades, he brings to the business a gamut of knowledge and experience necessary to scale AllRentals to the next level.

Vision
AllRentals vision is to deliver property investors all the tools and services they have come to expect from a traditional letting agency, while achieving complete transparency, control, and autonomy of how their properties are marketed, managed, and advertised.

Mission
AllRentals seeks to use virtualisation, automation, and artificial intelligence to achieve its vision while saving our customers the significant cost burden that is associated with traditional agency services.

Values
AllRentals values are of integrity, professionalism, and empowerment. We strive to ensure the service we deliver to our customers is prompt, efficient, honest and reliable.